YouTubers have to declare ads. Why doesn't anyone else?

15 feb 2021
2 906 416 Áhorf

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION twitter.com/BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: twitter.com/thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: twitter.com/pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: ispast.info/losk/v-deo/d3JnaJ64uZ3apqQ.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
ISpast declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Ummæli
  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISpast titles have to be short and catchy!

    Tom ScottTom Scott27 dögum síðan
    • @Bonjour l

      Niels De StickereNiels De Stickere17 klukkustundum síðan
    • @Bonjour Uuu ...u.. I Oo... Qq

      Niels De StickereNiels De Stickere17 klukkustundum síðan
    • @Bonjour Q O

      Niels De StickereNiels De Stickere17 klukkustundum síðan
    • @Bonjour uo O. Oq

      Niels De StickereNiels De Stickere17 klukkustundum síðan
    • @Bonjour O. .u

      Niels De StickereNiels De Stickere17 klukkustundum síðan
  • Also: if you wanna battle deceptive marketing, your going to have to fight the system that allows currency to exist. But if you are, good luck comrade.

    Harry R.Harry R.49 mínútum síðan
  • This'll help when I read Das Capital.

    Harry R.Harry R.55 mínútum síðan
  • 2:52 *_oh God_* ( ͡° ͜ʖ ͡°)

    Master MostfaMaster MostfaKlukkustund síðan
  • 'Time to play "Is this an advert!"' Ad starts playing almost immediately

    Ari SAri S2 klukkustundum síðan
  • Honestly I never noticed that NikkieTutorials had that code...

    Liza GeorgeLiza George2 klukkustundum síðan
  • lets play "is this an advert?" plays real yt advert

    MikroflaxMikroflax3 klukkustundum síðan
  • The only one I didn't know 100% was the last one

    RyanWake bradtelleRyanWake bradtelle3 klukkustundum síðan
  • Throwback to when McDonald’s made a knockoff movie of E.T. And out a whole dance number at one of their locations in the movie

    Tieren ComerfordTieren Comerford3 klukkustundum síðan
  • As an American, I couldn't agree more. I have become very dissatisfied with the way corporate influence is regulated in the US, to the point that while I hope the issues you've addressed come to courts here eventually, I'm nonetheless convinced that the rulings would be manipulated by biased advertising and lobbying into a more favorable situation for corporations, rather than the people. I'm pleased that European countries (or at least Great Britain and Germany) seem to have more restrictions on corporate speech, and thus more protections for the speech of the populace, and I hope to see the US somehow make its way to something similar.

    Chad PetersonChad Peterson3 klukkustundum síðan
  • That's a good point actually. Why aren't TV, film, newspapers and even radio allowed to get away with it..

    Jamie ZeroJamie Zero4 klukkustundum síðan
  • "Is this an adver-" ad plays Yes it is, Tom. Yes it is.

    qopoy dnonqopoy dnon5 klukkustundum síðan
  • LuHmBaYgOuGh

    Francisco RuizFrancisco Ruiz6 klukkustundum síðan
  • The royals are imposters. SUPERSUS

    SageSage7 klukkustundum síðan
    • explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

      qopoy dnonqopoy dnon5 klukkustundum síðan
  • Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)

    alfaDude156alfaDude1567 klukkustundum síðan
  • Is it weird that i want more of Tom Reacts.....

    BeargamerBeargamer9 klukkustundum síðan
  • I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed

    JXRDY.JXRDY.12 klukkustundum síðan
  • Vat19: *starts sweating profusely*

    AmeliorataAmeliorata14 klukkustundum síðan
  • rip your sponsorships lmao

    ElijahElijah14 klukkustundum síðan
  • Tom: "is this an advert?" ISpast: ( ͡° ͜ʖ ͡°)

    KorliWolfKorliWolf14 klukkustundum síðan
  • Amusingly, ISpast played a Disney ad for me after this video.

    SkrapionSkrapion15 klukkustundum síðan
  • i feel like this guys voice doesn't match his face.

    djredroverdjredrover23 klukkustundum síðan
  • This video was Sponsored by the white cliffs of Dover

    CroydonVlogsCroydonVlogs23 klukkustundum síðan
  • I see lots of ISpast channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. ISpast plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

    KhaltazarKhaltazarDegi Síðan síðan
  • "Is this an advert?" _TurboTax ad plays_ Never change, Tom

    A Spooky Child The Kneecap KingA Spooky Child The Kneecap KingDegi Síðan síðan
  • Wow... that was... amazingly accurate xD

    FalcoGerFalcoGerDegi Síðan síðan
  • Your voice sounds exactly like Mehdi Hasan

    Ahmed MatsuuraAhmed MatsuuraDegi Síðan síðan
  • 20:03 what you all came for

    NYANUARNYANUARDegi Síðan síðan
  • Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

    Hat to a kittenHat to a kittenDegi Síðan síðan
  • i got an ad of a dude talking about a product and i thought that was part of the video

    mochi lochimochi lochiDegi Síðan síðan
  • jeez i love reaction channel tom

    neondroolzneondroolzDegi Síðan síðan
  • Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

    RedXWasHereRedXWasHereDegi Síðan síðan
  • this video is not sponsor by raid shadow legends

    soulminsoulminDegi Síðan síðan
  • Americans really just think saying brand names is humour?

    May NyanMay NyanDegi Síðan síðan
  • Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

    OhNoNotFrankOhNoNotFrankDegi Síðan síðan
  • did you know that bad guys in movies never have I-phones cause it looks bad?

    Joris GeleijnsJoris GeleijnsDegi Síðan síðan
  • no visible ads

    Beamy BreezyBeamy BreezyDegi Síðan síðan
  • This video: exists Verified ISpastrs: allow us to introduce ourselves

    Lamarr The HeadcrabLamarr The HeadcrabDegi Síðan síðan
  • One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

    Andy PollardAndy PollardDegi Síðan síðan
  • The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

    Bilal AhmedBilal AhmedDegi Síðan síðan
  • That's how economic slaves are treated in all aspects of life.

    A. JayA. JayDegi Síðan síðan
  • how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

    EvelynNdenialEvelynNdenialDegi Síðan síðan
  • Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

    SkorpSkorp2 dögum síðan
  • My god I want a subway now

    LucyLucy2 dögum síðan
  • If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

    Chill BroChill Bro2 dögum síðan
  • I hate how I'm always trying to me sold something I hate jt

    GlitterBot 5000GlitterBot 50002 dögum síðan
  • Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

    Frazer KirkmanFrazer Kirkman2 dögum síðan
  • “It’s time to play is this an adver-“ “USAA!!!”

    Max AlbertsonMax Albertson2 dögum síðan
  • Idk why but "if this glamorizes vaping, I have failed" is so funny to me

    Peter MarsellaPeter Marsella2 dögum síðan
    • Same 😂

      Mirjan BoumaMirjan BoumaDegi Síðan síðan
  • Tom Scott is a very ethical AI.

    Robbie B.Robbie B.2 dögum síðan
  • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

    Frederic WielingerFrederic Wielinger2 dögum síðan
  • Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

    TheKamiBunnyTheKamiBunny2 dögum síðan
  • Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

    Neltharak ArudinNeltharak Arudin2 dögum síðan
  • that react video was amazing

    Thomas CaswellThomas Caswell2 dögum síðan
  • FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

    JānisJānis2 dögum síðan
  • In some countries tv series have to declare there is product placement for example

    OOD2021OOD20212 dögum síðan
  • Another case of lawyers destroying society.

    j gj g2 dögum síðan
  • nice video, cleared up a lot of what i thought on this

    Big TrickyBig Tricky2 dögum síðan
  • Liked the video as soon as Tom ripped into ISpastrs that promote predatory mobile games

    SeRgEaNt RaNdOmSeRgEaNt RaNdOm2 dögum síðan
  • This video made me unsubscribe.

    Burken ProductionsBurken Productions2 dögum síðan
  • I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

    Sheng HeSheng He2 dögum síðan
  • This comment is NOT sponsored, and it should be. Because I'm broke AF

    Uki MalefuUki Malefu2 dögum síðan
  • TV is SO Boomer!

    Shawn PShawn P2 dögum síðan
  • yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

    Cryptix FTWCryptix FTW2 dögum síðan
  • The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

    John NugentJohn Nugent2 dögum síðan
  • Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

    jp kellermanjp kellerman2 dögum síðan
  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

    bowen voowybowen voowy2 dögum síðan
  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    walter soareswalter soares2 dögum síðan
    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

      bowen voowybowen voowy2 dögum síðan
  • thank you for leaving the vape choke in.

    James NotmyLastNameJames NotmyLastName2 dögum síðan
  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

    MrGermandeutschMrGermandeutsch2 dögum síðan
  • 9:37 Did Apple pay you to say that?

    dsp4dsp42 dögum síðan
  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

    MultiCappieMultiCappie2 dögum síðan
  • ill be honest this is probably my favorite episode yet.

    Oli MinionOli Minion2 dögum síðan
  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

    Thomasina FeuchtThomasina Feucht2 dögum síðan
  • Liked instantly after that amazing top satire at the beginning -- just top tier

    Lil RickLil Rick3 dögum síðan
  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

    Petter KällmanPetter Källman3 dögum síðan
  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

    B AB A3 dögum síðan
  • Tom, why is your greenscreen Evan Edinger's bedroom?

    negomistarnegomistar3 dögum síðan
  • I think inciting imminent lawless action might actually be protected now

    Thick_propheTThick_propheT3 dögum síðan
  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

    B AB A3 dögum síðan
  • 12:28 Your gameshow ideas are getting weird! 😀

    épinards & caramelépinards & caramel3 dögum síðan
  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

    épinards & caramelépinards & caramel3 dögum síðan
  • We need sponsored content to be 100% banned from ISpast/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

    LagavulinMTGLagavulinMTG3 dögum síðan
  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

    MrGermandeutschMrGermandeutsch3 dögum síðan
  • I wish the BBC and American had rules like that today... I can't stand brand control...

    LagavulinMTGLagavulinMTG3 dögum síðan
  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

    Bille994Bille9943 dögum síðan
  • How's about just always assume you're being advertised to.

    Wendy GWendy G3 dögum síðan
  • 11:41 *COUGH*

    Gibbon 27Gibbon 273 dögum síðan
  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

    SZ3R0SZ3R03 dögum síðan
  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    Locke PinderLocke Pinder3 dögum síðan
    • I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

      A Spooky Child The Kneecap KingA Spooky Child The Kneecap KingDegi Síðan síðan
  • The best ads on ISpast are when the creator does a creative ad while subtly insulting the sponsorship.

    Misanthropic Servitor of MarsMisanthropic Servitor of Mars3 dögum síðan
  • Sounds like a YOU problem

    Pilbo MagsPilbo Mags3 dögum síðan
  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

    김경호김경호3 dögum síðan
  • Never thought I’d see gucci gang in a tom scott video

    Nerd_ Guy_LolNerd_ Guy_Lol3 dögum síðan
  • theres a law for the rich and a law for the poor

    stephen hartleystephen hartley3 dögum síðan
  • What you're saying depends on the country. It's not just ISpast. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

    oneeonee3 dögum síðan
  • lmao lorraine's tax evasion

    Unimportant AccountUnimportant Account3 dögum síðan
  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

    Christophe BeaulieuChristophe Beaulieu3 dögum síðan
  • THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL

    Osama AliOsama Ali3 dögum síðan
  • The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

    majesticmajestic3 dögum síðan
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