You’ll never look at a bra the same way again | Laura Tempesta | TEDxKCWomen

7 feb 2019
960 340 Áhorf

Is your bra uncomfortable? Do you think you know what the underwire is for? The basic design of the bra hasn’t changed in over a century - and yet every day, women, without questioning, strap themselves into a frequently uncomfortable, even painful piece of clothing. But how can you find a bra that works for you? Laura Tempesta is the only person in North America with a master’s degree in lingerie design - and she has something to say about why the bra industry continues to sell us the status quo, and what we can do about it.
Bra Nerdist & Lingerie Expert This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

  • My grandmother sewed her own bra out of a piece of cotton. Never wore store bought ones.

    ShrutiShrutiDegi Síðan síðan
  • What I feel most comfy in is a sports bra

    Zoe SzaboZoe SzaboDegi Síðan síðan
  • I wear ribbed merino wool camisoles made in Denmark by company Dilling, can buy on Amazon in UK, and wear them as a sort of undershirt - ribbing provides support if you are a small cup size, and the ribbing hides nipples . . . absolute the BEST.

    D MarchantD Marchant2 dögum síðan
  • Just check out what muslims (the practicing ones) do

    Aqeel ManerAqeel Maner2 dögum síðan
  • That was a wonderful eye opener. Now I understand why I hate shopping for bras. It is clear how many ways women have been strapped down in this society.

    Terez Fran BeharryTerez Fran Beharry2 dögum síðan
  • :45 - Makes metaphor about how the bra hasn't changed while women have. 8:20 - Look at these ridiculous bras from the 50s, everyone.

    Richard BrownRichard Brown2 dögum síðan
  • Pretty mindblowing.

    Michele CraigMichele Craig3 dögum síðan

    Rainy dayRainy day3 dögum síðan
  • It feels good to me 😊

    Yalena SorokinaYalena Sorokina3 dögum síðan
  • I use sports tops and tanks with built-in shelf "bras" instead of bras most of the time and sports bras for running. I went to an expensive lingerie shop and was shocked at how tight they wanted the bras to be on me. Is this how you ladies live all day? Pure torture!

    Julie PastoreJulie Pastore3 dögum síðan
  • First purse mafia ensures no pockets in dresses so that they can sell purses. Now they sold us bras as well.

    AristocatAristocat4 dögum síðan
  • I say women go back to the corset...

    The American ChauvinistThe American Chauvinist4 dögum síðan
  • She doesn’t mention why 1 year is too old. Because we sweat, regular everyday sweat breaks down the elasticity of the band.

    Alex MartinAlex Martin4 dögum síðan
  • I haven't worn one in ten years, I'm extremely asymmetrical and they just don't fit. I'm more comfortable without one. I had a manager a The Tractor Supply Company call me out on it and when I explained why I didn't wear one the topic was promptly dropped. Just do what's best for you!!!!!

    mary alice brooksmary alice brooks4 dögum síðan
  • ???

    cat elmescat elmes4 dögum síðan
  • Everybody's talking about ditching bras but no ones talking about redesigning them to make them better

    Blanks HaliburtonBlanks Haliburton4 dögum síðan
  • Ms Tempesta you do not give a solution to the problem, besides a no-stretch fabric. Please, do come up with a phisiological innovation. I couldn’t ditch the bra because of modesty and comfort. Recommendations, style, brands., how to contact you. Thanks

    Claire EisenClaire Eisen5 dögum síðan
  • Find a bra fitter who knows their business! every year of course, see if I can find my g cup without underwire?

    Patrizia CusackPatrizia Cusack5 dögum síðan
  • Bras are over rated and idiotic. They should be a choice like make up. And if you don't feel like that's your choice, go out and get it.

    Sarah RichardsSarah Richards5 dögum síðan
  • It is very unfortunate that this video has no subtitles. I can hardly understand everything, but I'd love to translate the talk and have my partner read it, since she often complains about having to wear a bra, but can't give up doing it. Is there any way to get the whole text?

    Ennio RicciardiEnnio Ricciardi5 dögum síðan
  • Oh sweet Jesus I haven’t even gotten a real bra and now I’m stressing over this stuff

    Aidenne VillaAidenne Villa6 dögum síðan
  • i didn’t watch the video, does it teach us men to not look at a bra the same way we look at athe Great Wall, or Hadrian’s Wall?

    Michael LowryMichael Lowry6 dögum síðan
  • I personally wear those singlet crop top with insertable pads inside when I go out to official events and go braless every other time.

    Saratu JibrinSaratu Jibrin6 dögum síðan
  • Jesus Christ, what a load of shite. Would have been nice for ALL women to be represented in this talk and not just the "victimized" ones.

    can to can'tcan to can't7 dögum síðan
  • Considering I wear a bra maybe once a year, I'd say that was a waste, lol. Not doing that.

    Cnith TheOnliestOneCnith TheOnliestOne8 dögum síðan
  • I stopped wearing a bra over a year ago after realizing I didn't need one (very small chest). So much more comfortable.

    gothicancientaliengothicancientalien8 dögum síðan
  • Constantly looking at her boobs wondering what bra she is wearing 🤣

    Astrid EricssonAstrid Ericsson9 dögum síðan
  • Don't women try their clothe before buying? Maybe it's my poor English understanding, but I don't understand the wrong size issue.

    René De MoorsRené De Moors9 dögum síðan
  • Message in a bottle: Hello! My name is Victoria I am a level ll Reiki practitioner with attunement received in Thailand and now taking small steps into making the world a better place. I invite you to reach back if you (or someone you know) would like to externalize the best of who you are. If you're looking to heal, find that perfect life balance and harmony with the world. It will be a great honor and pure joy to be by your side on this magical, transformational journey. Thanks and looking forward to meeting you! Love,V Reiki.Victoria.NYC@gm

    Victoria RaduVictoria Radu9 dögum síðan
  • OMG. Just took my bra off (I'm at home) and felt immediate relief! That's just crazy. I knew I needed to go replace them, but now I am! (they're yrs old as well, haha)

    Tammy HackmanTammy Hackman10 dögum síðan
  • That was like mind-blowing

    שני דורוןשני דורון10 dögum síðan
  • I am 34. I don't wear any for almost 10 years. Never wore any at home. And I don't feel any less confident without it. I don't overlook them either as some dresses look better with bras.

    Divya CRDivya CR10 dögum síðan
  • I'm about to make a few boned bodices and wear those... it is November of 2020 and I just want to be comfortable.

    Catherine Leslie-FayeCatherine Leslie-Faye11 dögum síðan
  • I've only watched the beginning (I've got a brain injury & am too tired) BUT, women, beware: you can catch & pass on contagious skin problems (types of skin warts of various kinds) from trying on bras in shops - not only from sharing towels etc.

    Jenny HughesJenny Hughes11 dögum síðan
  • Very interesting and important!

    I'm watchingI'm watching12 dögum síðan
  • Dumbest talk ever

    Wait what?!Wait what?!12 dögum síðan
  • Im one of the women with big boobs that are uncomfortable without a bra. I wish i could be braless more often but its just not realistic.

    Lucetta ColeLucetta Cole12 dögum síðan
  • I think based on the last time I measured myself I'm a 30GG. The thing is, even when I seek out bras that are in that size range, I still find them wildly uncomfortable. Sports bras are sometimes comfortable, but I hate getting into them and the only time I have ever found a good sports bra has been from girlfriend collective bc everything else rides up underneath my boobs. Anyway, point is, bras are fake and pointless, often even for bigger chests. I might try out a corset if I have back issues or something, but honestly I'd like to see the bra industry die. So, I am going to advocate for burning bras lmao.

    mirrorversemirrorverse12 dögum síðan
  • I quit wearing bras. My body works far too long, far too hard, and far too well to be made to feel inadequate or ashamed.

    ThatOneGirlThatOneGirl12 dögum síðan
  • Exactly. And thank you.

    Angelle GuyetteAngelle Guyette13 dögum síðan
  • Oh add to the woes the discomfort from the pressure on the esophagus for those of us with GERD. No thanks.

    Jackie FuchsJackie Fuchs13 dögum síðan
  • I wear bralettes from the kids department.

    Mary FiorentinoMary Fiorentino13 dögum síðan
  • Ain't nobody got money to buy new bras every year. Thankful for a small chest now...

    Ti'el LochridgeTi'el Lochridge13 dögum síðan
  • If we have to replace bras every year, we should figure out the best way to limit landfill so bras don’t pile up

    mishymishy13 dögum síðan
  • Tempesta: "Replace your bra every year" Me: *Looks at the price tag*

    Alexandra MeubAlexandra Meub13 dögum síðan
    • If we got new bras every year we would be spending between $400-$700 a year on bras depending the kind, size, and brand and how many. I think most women have at least 4 minimum. Before I stopped wearing a bra I usually had like 8-10 because I liked having a variety of types. I think the last time I bought one was 2014.

      gothicancientaliengothicancientalien8 dögum síðan
  • My mind has just been blown!

    April V.April V.13 dögum síðan
  • I still giggle when remembering going bra shopping with mom when I was 13. When I grew to a 32 DD and I was a tiny petite gymnast and cheerleader with a ridiculous large sized chest . Going Bra shopping has always been an all day outing and takes several hours. Hahaha and Back in the 1980s, Mamma and I would walk in the store and she would say, “Ok Jen, here we go! Like Napoleon, let’s divide and conquer. We will not stop until we find you a bra that fits!!!” Lol Ps. I hate going bra shopping but I Love my curvy girl figure.!!!!!!!

    JenniferAGRobertsonJenniferAGRobertson14 dögum síðan
  • We need to make bras with different cup sizes for all the asymmetrical ladies out here. I hoped this lady would have shared some of her own innovations considering the lingerie degree she mentioned...

    Watercolour TeaWatercolour Tea14 dögum síðan
  • I started wearing stretchy lycra mix camisoles 20 years ago. Took about 8 years for the constant pain around my ribs and shoulders to vanish. If I try on a bra now, it's almost instant pain again. I see looks of disgust and horror at my low hanging bust, I DON'T CARE, I'm comfy. New style comfort tops do far less to stop thing shifting around and tend to dig in under my bust, so camisoles (a couple of sizes too small works best) rule

    Isabel CareIsabel Care14 dögum síðan
  • So somebody wearing heels this high talks about how ignoring discomfort because of people's expectations is a huge issue? Sure, makes perfect sense!

    Анна КаширскихАнна Каширских14 dögum síðan
  • I invested in a couple nice bralettes and they are AMAZING. They may be stretchy, but I don't wear them for support. They look cute and feel super comfortable. I'm on the smaller end of being plus-sized, and I got mine from Torrid (ordered my t-shirt size and they fit great!). Whenever I wear one, I feel a huge confident boost when I look in the mirror because the lace straps are so cute!

    SAMC: AnimatorSAMC: Animator14 dögum síðan
  • I almost only wear sports bra or nothing, but i only have b cups. If i wear shirts that are tight that is usually supportive enough.

    RR14 dögum síðan
  • bras have a lot in common with governments it seems

    Eve TucekEve Tucek14 dögum síðan
  • Since I’ve gained some weight I could only fit my very thin light support “sports bras” they are much more comfortable anyway while still being acceptably covering enough for the the work place and now I can’t go back to regular bras they are so uncomfortable. I’d like to go without a bra at work but I don’t want to get into trouble . In public I don’t mind but I don’t think work places are ready for this yet lol

    Rena SRena S15 dögum síðan
  • the answer is spots bras obviously

    AraceliAraceli15 dögum síðan
  • More than likely men are behind the making of bras (not saying men cant make a comfortable bra but-) we need women to create a bra that supports is comfortable and that doesn't dig into our ribs.

    sammy catsammy cat15 dögum síðan
  • "I'm just an A" "I'm a solid B" "I'm a D" B- What about me? :(

    RadhikaRadhika16 dögum síðan
  • In Germany the size of the bra is the lengst of your underbust measure in cm and the cup size determined by your bust measure. Does anybody know if we also have "sister sizes"?

    TaminyTaminy16 dögum síðan
  • I did actually know all this information, but only because I had the excellent luck to have an amazing store where they actually do proper bra fittings. I moved away, but I still drive two hours every year to get new bras from this specific store. Bras that fit are worth every penny!

    LadyQuotesLadyQuotes16 dögum síðan
  • I ditched my bra years ago when I got pregnant with my first and have only ever worn the stick on ones if I absolutely need to ! I feel so great and free. No neck and back pain.

    k.a dk.a d16 dögum síðan
  • I wish I could take her to shop bras with me. Now I'm confused and don't know what size or cup to buy xD

    Pau RdzPau Rdz16 dögum síðan
  • So what I'm hearing is that we need to redesign bra sizing and provide free measuring services? I can roll with that!

    Jason isboredJason isbored17 dögum síðan
  • oh boy the audio mixing on this video is... not good.

    SahdahSahdah17 dögum síðan
  • My mom raised all 5 of her daughters to ditch the bra when it is not needed. I'm happy she did.

    Jesibel PerezJesibel Perez17 dögum síðan
  • Love how many men were in the audience

    RosieRosie18 dögum síðan
  • We not gonna talk about how they were made by men to enhance our shape and are completely unnecessary? And if you don't wear one you're likely to get perved on?

    Indie KellyIndie Kelly18 dögum síðan
  • O.k. Mame......explain my back pain with no bra....and with a bra....pain freeeeeeeeeee Good bye

    lyn girasollyn girasol18 dögum síðan
  • I found this quite patronising. I discovered how to chose a properly fitting bra, along with a whole load of important 'life information', when I was a teenager. Not all women are quite so easily fooled as the speaker seems to think.

    Esther ShchoryEsther Shchory18 dögum síðan
    • @periwinkledays You don't need a history lesson to find a how-to online explaining measurements and bra sizing. There are plenty around it is the same as looking for a receipe or make-up tutorial.

      Esther ShchoryEsther Shchory17 dögum síðan
    • Personally, I think the speaker is saying that it's quite normal that most women don't understand bra size due to the convuleted victorian past. Most women, she quotes about 85% get dicomfort/pain, due to their bra size being wrong. That's very cool that you get your bra size correct, but most us have no idea that some bra sizes are exactly the same. It still confuses me to this day, and I consider myself, a university neurosience student, smart. Honestly, it's quite despicable to me that bra companies refuse to adapt to comfort women, and allow so many of us to be in pain, when they know their products could be better. I think we should be angey at the producers of these corporations who rely on most women not understanding victorian shirt sizes, but obviously some women you, do know.

      periwinkledaysperiwinkledays17 dögum síðan
  • I'd love to ditch my bra all the time but sometimes they just get in the way!

    Mairead WalshMairead Walsh18 dögum síðan
  • hehe the reaction is always funny when I tell people I am a 32 D.

    Ares the ParakeetAres the Parakeet18 dögum síðan
  • I have not worn a bra since childhood! And yes I was treated like s*** by my mother family and the community for it but I was already used them all treating me very badly and abusively so my health won out and I left as soon as I could. I haven't worn a bra since and been continually judged by men and women for it but f****** them my health is more important.

    Jenny SamJenny Sam18 dögum síðan
    • I've been yelled at by strangers in public for not wearing one and had the most common question in my workplaces be about me being braless. Those who don't respect themselves can't recognize people who do, friend.

      x xx x5 dögum síðan
    • you go girl

      Dan LamanganDan Lamangan15 dögum síðan
  • Am I the only one in the comment section who actually like wearing bras? I have been in lockdown for months alone and I still wera them every day...

    Odayin GoldOdayin Gold18 dögum síðan
    • Me too... I don't like the feeling from the weight of them for too long.

      B DB D18 dögum síðan
    • I like mine too, i dont have any problem using this.😊

      Barbara EmilieBarbara Emilie18 dögum síðan
    • U probably have one that adequately supports you and fits you properly :)

      EveEve18 dögum síðan
  • “Boobs” *Whole audience laughs* Omg we are all grown children 😂🤣🤣🤣🤣🤣🤣🤣

    WonderlandWonderland19 dögum síðan
    • Yes. Grown children. We were children and we grew lmbo but it's still funny 🤣

      Tanya 4603Tanya 460311 dögum síðan
    • Frrrr 😂💀

      amXranthiineamXranthiine16 dögum síðan
  • I'm telling you those bras that dont have cups are the best. Cuz like you can say you're wearing a bra, but you're actually not. And it's just like lying to the society for comfort. And it's perfect.

    Another ShittyaccountAnother Shittyaccount19 dögum síðan
  • Oh god, what's with the audio quality...

    Соня СкуповаСоня Скупова19 dögum síðan
  • Am I the only one who doesn’t mind bras? I wear the right size. Don’t wear wired bras just wear padded bras without wire for work (to cover my protruding nippels) and unwired bralets privately. I am 32DD and I’m always comfortable and supported!

    Sus FarSus Far20 dögum síðan
  • 30 years ago the bra was way different and much better. Current bras are not the same old thing, they are way worse.

    S LS L21 degi síðan síðan
  • Sizing doesn't affect my purchase..trying them on and moving around in comfort ,does. Also stretchy materials like spandex are definitely more comfortable in m opinion.

    Frankie FloresFrankie Flores21 degi síðan síðan
  • I feel like I already knew most of this, my mom did a good job!

    Aly BurrAly Burr21 degi síðan síðan
  • That system of adding 4-5 inches is not how bras are sized though, a 32 band is made for a 32 inch ribcage, the band stretches to your underbust measurement and if you pick a big enough cupsize (which might be bigger than a DD and therefore unavailable) your bras fit soo much better if you stick with your actual underbust measurement as your size.

    L.C.L.C.22 dögum síðan
  • it was my father who told me wearing bras is bad for health. I was 16. Always grateful to him.

    seaismyloveseaismylove25 dögum síðan
  • I hate the sister sizing thing. I dont have much choice, I wear a 28" band when I can find it and I'm not completely flat chested. Everyone goes "just go up a band size" uh, no, then it is only snug at the tightest setting...

    Summer FoleySummer Foley25 dögum síðan
    • 28 is already up a bandsize for me, I get the struggle...

      L.C.L.C.22 dögum síðan
  • I wouldn't replace a bra every year as that's both expensive and bad for the planet, unless you "upcycle" your bras somehow. As it is, I've really limited wearing a bra the past year or so, and if I feel like I need another layer of cloth between my chest and my clothing that day, I'll be more likely to wear a wire-free bralette or sports bra than an underwire bra. The two underwire bras I have, I've not worn a lot as a result, so the elastic hasn't degraded. And even if it does, a good fix would be to just sew it tighter. As mentioned in the video, if a bra was made from non-stretch fabrics, incl. the elastic band, the bra would be more supportive, and the elastic/ fabric of the band would not get stretched out. To me, it's a shameless money grab by the bra manufacturers to make the bras with elastic bands.

    Lynx LefayLynx Lefay25 dögum síðan
  • The truth is, I feel much more comfortable wearing a bra, but regular bras with underwire cause me pain, so I tend to wear sports bras every day (hello uniboob). I’m now looking to find cup bras without underwires, but also without lots of stretch. She had some good tips; totally didn’t think of having a higher and a lower shoulder.

    Tanya DrochnerTanya Drochner25 dögum síðan
  • As a single man in my 40s, I found this subject fascinating.

    BattleAngelFanBattleAngelFan25 dögum síðan
  • Brahahahaha 😂

    Ana MissAna Miss26 dögum síðan
  • I just wanna point out that in most of European countries bra sizing is far more logical and understandable than in the UK and US - English speaking countries have a lot to learn ;)

    Diana ODiana O26 dögum síðan
    • To get a correct fit in European brasizing you need to subtract 10, because someone decided to take the antiquated +4 method out of the system when that was already no longer how bras were made, even back then

      L.C.L.C.22 dögum síðan
  • I thought this was gonna be about burning and ditching bras, but no, she is actually talking sense, and it's quite interesting :)

    Spirit Talks TVSpirit Talks TV27 dögum síðan
  • I have a questions for guys; Is it weird if you can see a girls nipples because she isn't wearing a bra? I wanna try it but I'm unsure if guys have the wrong idea about it.

    Callie E GCallie E G27 dögum síðan
  • You do NOT need to replace you bra every year...I have some sports bras that are probably three years old and they still feel (and look) almost brand new. The only the that you can see is a few elastic thingies sticking out of the band near the seam.

    Callie E GCallie E G27 dögum síðan
  • I just shopped for and bought a new one online (because you can't try them on at the store) and I experienced that whole confusion and indecision trying to find the right size and style. Surprisingly, it fits.

    Cary BensenCary Bensen27 dögum síðan
  • My friend calls underwide bras scaffolding, I say they were invented by satan.

    Karen YatesKaren Yates28 dögum síðan
  • Then how do we get out the perfect cup size?

    Anwita DasguptaAnwita Dasgupta28 dögum síðan
    • You don't. You just go pick out a few bra that look about the right size, then you make sure the boobs fit into the cups nicely and the band is not too loose or too tight and there you go!

      Callie E GCallie E G27 dögum síðan
  • At my church, we're very comfortable 😊

    downbntoutdownbntout28 dögum síðan
  • Seems like sizing is like tire sizing where the tire profile is a percentage of the tread width.

    midi510midi51028 dögum síðan
    • It's not, her explanation is wrong, the system was redone in the 70s and has nothing to do with Victorian sizes, it's underbust and difference between bust and underbust in inches

      L.C.L.C.22 dögum síðan
  • When I wear a bra (WHICH IS ALMOST NEVER) I wear a 40H or a 42G. I had a pinched nerve in my back where the bra band crosses a couple of years ago, and it was agony to wear any bra. I quit wearing them and discovered that the world didn't end! My back doesn't hurt, my boobs don't hurt. Despite the fact that my 54 year old boobs are huge, I go to work everyday without any kind of "support". I do wear a shirts and jackets that mostly hide the fact that I am braless. I'm ready for braless to be the norm!

    netgnomemomnetgnomemom28 dögum síðan
  • I honestly love bras. Not wired ones, of course, but I like wearing a bra.

    Katherine KauffmanKatherine Kauffman28 dögum síðan
    • I would be miserable without my bras.

      can to can'tcan to can't7 dögum síðan
  • . . . how can one spend approx 20 mins. on elaborating that (only) 2 parameters define the shape and size of a bra ?

    Carmen SchumannCarmen Schumann29 dögum síðan
  • Speaking as a man here: I had no idea you all had THIS much issue with bras. I mean, I've heard the odd complaint from partners, but I never realized how bad it was. Someone in the comments said "ladies: we are society", and she's right. I can also assure you that most men would have no issues with anything you decide. No bra. Make a whole new bra company. Etc. If anyone gives you any grief, just tell them to mind their own damned business!

    PalanthisPalanthis29 dögum síðan
    • Dear sir where can we find sweet men like you? Amazon?

      Abhilasha MoitraAbhilasha Moitra12 dögum síðan
    • My words exactly.

      Ismir DochegalIsmir Dochegal12 dögum síðan
    • You, sir, are a true ally

      SAMC: AnimatorSAMC: Animator14 dögum síðan